Young Entrepreneurs: What Happened to Our 7 Enterprising Kids

The Howitt family together in a recent photo for their young entrepreneurs story

Young entrepreneurs can grow from the smallest real-life moments: selling honey at a market stall, selling lolly bags at a soccer match, repairing and upselling a rabbit hutch, having business conversations at the dinner table, or dealing with real-life responsibility in a range of settings.

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It has been a while.

If you have been with us since the early days of Enterprise for Kids, you will know this site has always been a reflection of our family’s real life — the projects, the lessons, the experiments, the conversations around the dinner table, and the belief that children learn most deeply when they are given real experiences and real responsibility.

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Jai Kit Chayse and Akaisha goofing around on holiday on the Cocos Islands
Jai, Kit, Chayse and Akaisha enjoying a family holiday on the Cocos Islands.

Young Entrepreneurs: What Happened to Our 7 Enterprising Kids

We started this blog back in 2012 when our seven children were young. We shared about market stalls and honey businesses, kerb painting, goal setting, the value of leadership camps and all types of money lessons. We wrote about mindset, mentors, purpose, business ideas and the kind of life we were trying to build together as a family.

As you can imagine with seven kids, life got full. The kids grew up. The blog went quiet.

But we never stopped living the journey.

So, Here We Are Again! But Who Are We Exactly?

For those of you who are new here, we are Cathy and Trevor Howitt, parents of a large family from Western Australia, who have spent the better part of two decades asking one big question:

How do we raise children who are confident, creative, capable and free?

Not just free financially, but free in the way they think. Free to pursue something meaningful in their lives. Free to take a risk on an idea they believe in. Free to design a life rather than simply fall into one.

We are not perfect parents. Far from it! We have made plenty of mistakes along the way.

But we were always intentional. We surrounded our kids with mentors, conversations, real-world experiences and the unshakeable belief that they could shape their own path. Looking back, these were the early foundations that helped shape them into young entrepreneurs in very different ways.

Now, all these years later, we get to watch the proof of that walking around in the world. These are not just entrepreneur stories from somewhere else. These are the stories that grew out of our own home, our own questions and our own family entrepreneurship journey.

Young Entrepreneurs Australia: Our Kids Are Grown Now

As mentioned earlier, we wrote regularly on this blog when our kids were young, ranging in age from 18 months to 17 years. We followed and documented their journeys.

Then life became busy with everyday parenting, working, living in beautiful locations and growing our own side hustles.

Again, the blog went quiet.

But we were always inspired by how our kids showed up as young people in this world, and as they grew, what they were up to in their professional and personal lives.

We picked up the pen briefly again in 2021. The last entry written was when Kaitlin was nearly in her mid-twenties working online, Jai was in his early twenties with a warehouse and big dreams, Flynn and Amber were looking into UGC content to generate extra income, Kit and Chayse were in high school, and our youngest, Akaisha, was in primary school.

Life became busy once again, so priorities changed. But the lessons didn’t. Our kids continued to grow and change, develop their own tastes in what life had to offer, pursue their own dreams, or push them aside until it was time to pick them up again.

And our blog was much the same. It has been a dream to document and share our family’s journey, and now is the time to pick it up again and share what has been happening in those intervening years.

And here we are.

Today, our seven children range in age from 15 to 29. The stories they are living now are better than anything we could have scripted. Not because they are all success stories living a true entrepreneurship lifestyle, but because our children are human, living in an unpredictable world, experiencing success, failure and everything in between.

Some are building businesses as young entrepreneurs in the entrepreneur space. Some are creating art, writing and music. Some are exploring digital entrepreneurship, content, apps, leadership and community. All of them are still learning, stretching, succeeding, failing, succeeding again, but most importantly, finding their own way.

That is the part we love the most. We did not raise seven identical children. We raised seven individuals. And each of them is showing us that young entrepreneurs do not all look the same. Some are loud and visible. Some are quiet and creative. Some build companies. Some build communities. Some build stories, songs and ideas, and some are building futures not even thought of yet.

The Short Version of Our Seven Young Entrepreneurs

Kaitlin (29)

Kat Howitt as part of the Enterprise for Kids young entrepreneurs story
Kat has followed her own creative path through motherhood, community, writing, self-development and women’s connection.

Kaitlin has become a mother to two beautiful little boys, which makes us very proud grandparents. She has spent her adult life as an entrepreneur, running online courses, building communities, and pursuing her deep passion for creativity, women’s connection and self-development. She writes poetry, publishes on Substack, and her next chapter involves building retreats for women.

She has always followed her heart, no matter what that looks like to the outside world. She is deeply obsessed with finding out who she truly is in all the social constructs of our society and experiences it all — the good, the bad and the ugly.

Kaitlin was the child who walked to the beat of her own drum and, quite often, the drum we were beating as parents was a different rhythm to hers. But it is amazing how the rhythm of two drums can sound good together, and we can say with certainty, Kaitlin has also been one of our greatest teachers, and us hers.

Jai (28)

Jai Howitt as part of the Enterprise for Kids young entrepreneurs story
Jai has built Art of Mondays into a global community for entrepreneurs, founders and creative thinkers.

Jai has built something genuinely remarkable. His business, Art of Mondays, or AOM for short, is a multi-million-dollar community for entrepreneurs. He runs residencies in beautiful locations around the world where founders gather to connect, collaborate and grow together.

He has written a book, acquired businesses, and travelled the globe doing what he loves. He left school unsure of his direction. He has been wildly successful, failed miserably, shaken himself off and continued building success again on this entrepreneurial journey.

True to form, and never resting on his laurels, Jai has a burning desire to build something bigger than himself. His fuel is to make a positive difference to others. He has found his path and follows it. Much like a hummingbird searching for nectar, Jai is willing to change direction when needed and bring life’s lessons with him.

Flynn (26)

Flynn Howitt as part of the Enterprise for Kids young entrepreneurs story
Flynn has grown into a creative connector, working across community, content, crypto education, photography and videography.

Flynn is the connector and the creative. He works closely with Jai on AOM in the sales team, but also runs his own crypto trading and education community. He creates UGC content and teaches others to do the same.

Flynn’s passion for photography and videography has opened him to many opportunities, all involving brand deals and travel. He has always found a way to be involved in whatever is interesting, whatever is a growing trend and whatever is full of possibility.

But more importantly, Flynn does what makes him feel happy. In a world where so many are in jobs they hate, working in systems that don’t serve them, it is refreshing to see a young person full of life, willing to take on challenges, but not at the sacrifice of what brings him joy.

There’s a lesson in that for everyone.

Amber (24)

Amber Howitt as part of the Enterprise for Kids young entrepreneurs story
Amber is building a creative life through writing, poetry, music and quiet, consistent commitment to her craft.

Amber left school not really being clear on the direction she wanted to take, only that it would involve writing and being creative.

Making money has been a means to an end, allowing her time to grow into how she wants to show up in this world. She has dabbled in many pursuits whilst honing her craft as a barista. She has travelled Australia, created UGC content for extra income and is currently writing her first novel.

Amber also writes poetry on Substack and makes beautiful music when her soul feels inspired. She is working quietly and consistently on the creative life she has always wanted.

Amber reminds us that success does not have to look loud to be real. Sometimes the most important work happens quietly, consistently and with deep commitment.

Kit (20)

Kit Howitt as part of the Enterprise for Kids young entrepreneurs story
Kit’s path has been shaped by adventure, outdoor education, leadership, real-world learning and practical enterprise.

Kit loves adventures and pushing himself out of his comfort zone. It probably came as no surprise to us that he took on jobs that involved outdoor pursuits.

His certificates in Business, Outdoor Education and Sport and Recreation have all contributed to allowing him this lifestyle. He is currently in the United States in a leadership role at a summer camp in North Carolina.

He has always been someone who learns by doing and experiencing things firsthand. To earn money to get himself to America, he started his own window cleaning business where he quickly built up a client base.

His path shows how real-world learning can build confidence, adaptability and practical skill.

Chayse (18)

Chayse Howitt as part of the Enterprise for Kids young entrepreneurs story
Chayse has chosen a digital path, building websites, apps, AI projects and creative business opportunities.

Chayse finished high school last year with great ATAR results, and whilst others around him were gearing up for university, he has chosen a different path. He has barely paused for breath before building a range of digital products for clients.

Chayse has bought and sold websites, created apps, taught himself all about AI, and is currently being considered for a role managing a team of content creators at a startup doing serious numbers.

At 18, the Candy Man is growing up.

But what really impresses us about Chayse is his ability to back himself. Even if he hasn’t quite got the experience or know-how, he is resourceful enough to find out and upskill himself in his pursuit and journey of being a young entrepreneur.

Akaisha (15)

Akaisha Howitt as part of the Enterprise for Kids young entrepreneurs story
Akaisha is already finding her voice through writing, music, digital art, Substack and creative uses of AI.

Akaisha is still at school and is inspired daily by what she sees her siblings achieve and pursue in their lives. She was only a toddler when we created Enterprise for Kids, but the lessons in our blog are just as relevant today as they were all those years ago.

Fundamentals don’t change, but the opportunities and technology have expanded beyond anything we could have comprehended 15 years ago. In some ways, Akaisha will have opportunities the others could only dream of, but in that fast-paced world also lie challenges.

Navigating them all is a journey she is currently on.

Akaisha is already writing short stories, playing music, creating digital art in Procreate and exploring how AI might help her develop an app for writers to tell better stories. She also publishes on Substack.

Akaisha is fifteen and already finding her voice.

What Raising Young Entrepreneurs Really Taught Us

Looking back, the honey businesses, lolly bags, market stalls and money lessons were never only about money. They were about confidence. They were about courage. They were about helping children realise they could have an idea, take intentional action, solve a problem, communicate with people, handle mistakes and try again.

That is why Enterprise for Kids has always been about more than business. It is about raising children who can think, create, adapt and contribute. It is about helping children understand that they do not have to wait until adulthood to practise responsibility, leadership, creativity and initiative.

When people talk about young entrepreneurs, they often imagine a child making a lot of money or launching a flashy business. But for us, the deeper goal was always broader than that. We wanted our children to feel capable in the world. We wanted them to see opportunity. We wanted them to know that ideas matter, effort matters, relationships matter and courage matters.

That is the real story behind teaching our family entrepreneurship values. We were trying to raise kids who could meet life with imagination, confidence and purpose, and if it suited their nature, to do it in an entrepreneurial way.

For families wanting to start those conversations early, the Australian Government’s MoneySmart guide to teaching kids about money is a useful resource for making money part of everyday family life.

Why We Are Sharing These Young Entrepreneur Stories

We have been talking about relaunching this site for a while, and the timing finally feels right.

Trevor has been working hard behind the scenes rebuilding and updating the site, making it easier to navigate and better to read. That work is nearly done. And we have so much to share.

Over the coming months, we want to do something we have never quite done before: go back and connect the dots. We want to show you not just what we did with our kids when they were young, but what those early lessons actually led to today.

We want to tell each of their stories properly: the ventures, the mindset shifts, the failures, the wins, and the moments where you could see everything clicking into place.

We also have some new projects of our own to share when the time is right. But for now, this is us, saying hello again.

Where to Start If You Are New Here

Cathy and Trevor with their grandson Rafi as part of the Enterprise for Kids family story
Cathy and Trevor with grandson Rafi — a beautiful reminder that the Enterprise for Kids journey is now moving into the next generation.

If you are new here, welcome. A good place to begin is with our Family Enterprise Stories, where you can get a feel for where it all began.

You might also enjoy exploring our Kids Business Ideas, Money Lessons for Kids and Our Enterprising Kids Today sections, especially if you are interested in how young entrepreneurs grow through everyday family life.

If you have been here before, thank you for coming back. We have missed this.

The best chapters are still ahead.

— Cathy and Trevor

Key Takeaway

Key takeaway: Young entrepreneurs do not appear overnight. They grow through small, real-world experiences that build confidence, creativity, responsibility, resilience and the belief that their ideas matter.

Explore More Enterprise for Kids Stories

Keep exploring: These pages will help you follow the Enterprise for Kids journey from the early family projects through to where our children are today.

Justin Herald… A Most Unusual Millionaire!

Justin Herald entrepreneur story to inspire kids

Justin Herald has the kind of entrepreneur story that can really capture kids’ attention. It is bold, unusual, funny and full of lessons about attitude, confidence, persistence and giving an idea a crack.

This story impressed our kids because it shows that success does not always come from perfect school results or following the expected path. Sometimes, the spark is attitude, action and the courage to try something different.

Justin Herald entrepreneur story with cars and business success
Justin Herald with his toys!

Editor’s note: This article was originally written after Trevor attended the Entrepreneur X Factor event in Fremantle in 2013. It has been lightly refreshed while preserving the original story and reflections.

Justin Herald: A Story That Will Impress Your Kids

This story will impress your kids. It certainly impressed ours.

There is also a little lesson in it for them.

It demonstrates that it is not necessarily only what children learn at school that brings future success. Sometimes, attitude, initiative, confidence and the willingness to take action can become powerful ingredients in a person’s life.

That is why stories like this are useful when we are trying to raise entrepreneurial kids. They help children see that business is not just about money. It is also about ideas, people, problem-solving and courage.

The Entrepreneur X Factor Event

When this article was first written, my friend Gary and I had recently attended an unusual business event in Fremantle called Entrepreneur X Factor. We really did not know what to expect.

On arriving, it was immediately apparent that there was tremendous energy in the room. People were friendly, engaging and full of ideas. Successful entrepreneurs Mike Handcock and Dave Rogers ran the show, along with multimillionaire guest speakers.

People from the event:

Mike Handcock at Entrepreneur X Factor business event
Mike Handcock
Dave Rogers at Entrepreneur X Factor business event
Dave Rogers
Dr Joe winner at Entrepreneur X Factor business event
Dr Joe

Why the Event Was So Unusual

There were two parts to the event.

The first sessions were all about Quantum Business, which was definitely not your normal run-of-the-mill business focus. After lunch, there was an exciting competition where participants stood up in front of the audience and publicly presented their business idea or concept.

The audience judged the event. Budding entrepreneurs seeking big business support were scored on their one-minute presentations. The competition was similar to the TV show The Lion’s Den. Investors were in the room looking to partner with the winner and help them grow their idea.

It was exciting and a little tense. The winner was a guy called Dr Joe.

I could share more about the Entrepreneur X Factor competition and the insights around Quantum Business, but the main purpose of this post is to share a story that will impress your kids.

The First Impression of Justin Herald

So here goes.

There was this tattooed guy in the room dressed in a checked shirt and jeans. He had a goatee and shaven head, wore a black choker necklace and earrings, and described himself as a self-proclaimed bogan who loved hotted-up cars.

This unusual character was introduced as Justin Herald. I had heard the name before, but could not quite remember where I had heard it.

Justin was one of the guest speakers. He came to the front to share his experience and offer some valued advice to us all. At the event, he told us the story of how he built a multimillion-dollar business from a very small beginning.

There were no airs or graces about Justin Herald. He was an everyday bloke who really did not care too much about what people thought of him. He spoke his mind, he had charisma, and he certainly had attitude.

How Justin Herald Started with an Attitude

Justin Herald’s dad was a church minister, and Justin grew up within a church community. It was in a church that his first business idea evolved.

During one particular church service, an elderly lady spoke to Justin and pointed out that he had an attitude problem and should mind his manners.

Justin did not take well to being told off about his attitude, especially at 25 years old. However, that moment ignited an idea.

As Justin told the story that day, he had only $1.25 in the bank and needed some cash to put his idea into action. He asked his brother for $50, bought some cheap shirts, took them to a printer, and had “Attitude” slogans printed on them.

He enlisted the support of his brother and mates. Each of them put on one of the freshly printed shirts and attended the Sunday service, making sure they all stood in full view of the opinionated lady.

She was not happy when she saw the blatant prank Justin had pulled. The shirts had served their purpose very well, and Justin was delighted.

However, something unexpected happened after the service. A number of people took an interest in the “Attitude” shirts. In fact, some people asked if they could buy one from Justin.

That was the beginning of something much bigger.

The Attitude Brand Begins

Justin Herald thought it might be worth a few dollars, so he used the money from selling the first six shirts to his mates and organised for more shirts to be printed with “Attitude” slogans.

Word got out, and his little business began to emerge.

Attitude clothing logo from Justin Herald business story

He decided to try selling his shirts at the Sydney Markets. He had never done this before and had no idea how it would go. So he asked one of his mates if he would lend a hand.

His mate said, “No.”

So Justin asked if he would lend a hand for one hundred bucks, and his mate said, “I’d love to help!”

They arrived at the markets and were allocated a table. Justin tipped his box of shirts onto the table all jumbled up. The shirts were a novelty, and people were interested.

Justin Herald Sold Out in Two Hours

According to the story Justin shared with us, he sold out in the first two hours.

Justin Herald and Trevor at Entrepreneur X Factor event
Justin and I.

His excitement and business grew from there. Justin told us that he printed more shirts and was soon selling as much as $10,000 worth of clothing during a weekend at the markets.

Next, he tried retail stores. The owners moved him on because they had never heard of “Attitude” branded shirts. They also said their customers were not asking for “Attitude” shirts.

Justin had an idea. He asked his mates to call retail stores in the area and ask if they had “Attitude” shirts in stock.

He gave it a few weeks and then paid a visit to these same stores with a sample of his shirts. This time, they were pleased to see him and could not wait to get his shirts up on display.

“You wouldn’t believe the number of calls we’ve had with people inquiring about Attitude shirts.”

Justin’s response was simple:

“Oh really?!”

Business Lessons Kids Can Learn from Justin Herald

Todd Hutchison known as the Corporate Mechanic at Entrepreneur X Factor
Todd Hutchison, known as the Corporate Mechanic.

Justin Herald’s business continued to grow with the introduction of other lines of clothing. During his presentation, he spoke about being interviewed on television and sharing his story with a much wider audience.

Justin told us that within thirty minutes of one interview, the phone began ringing with retail stores placing orders for his shirts.

He said he had rarely needed to use traditional advertising because his unusual story regularly attracted attention from television programs, business magazines and newspapers. He made for an interesting story because he did not look or behave like the stereotypical businessman.

Justin Herald has a real sense of humour and loves to rib the people around him. He admitted that he had plenty of attitude himself and believed that this was part of why his brand worked.

He was also very easy to talk to and said that one of the secrets to a successful business is connecting with people.

That is a valuable lesson for children. Business is not just about selling a product. It is about understanding people, solving a problem, creating interest and building relationships. These same skills are often developed through simple family enterprise stories and real-world projects.

The Deal That Changed Everything

In the story Justin shared at the event, this chapter of the Attitude business drew to an end when a very large company approached him about a deal.

He was called to a board meeting. Justin rocked up in his jeans and checked shirt to confront a line of suited lawyers and business leaders. First came the formalities, and eventually they passed over the official offer for him to read.

Justin read the dollar number on the page in disbelief. He asked the lawyers if the comma was actually a comma or whether it was a dot.

They said it was a comma.

He then said, “Do I get a TV with that?”

They looked at one another and said, “Of course!”

Justin described it as a life-changing deal. He also told us that he took the television from their wall. They offered to get him a new one, but he said he did not want to muck around trying to rip up the box and packaging to fit it into his recycling bin.

From $1.25 to a Multimillion-Dollar Business

Beginning with the small amount of money described in his presentation, Justin Herald grew the Attitude business into a major brand in a relatively short time.

In the years that followed, Justin moved into other business ventures, mentoring, customer-service training and professional speaking.

Justin Herald’s Four Business Lessons

At the event, Justin left us with four excellent “Aha!” moments.

  • You need a switch. You need something that gives you the purpose, focus and drive required to start a business. His was the opinionated lady at church. Justin said he was very grateful for her.
  • Say “Next!” Justin explained that you will face barriers, setbacks and naysayers as you try to move ahead with your business. He says “Next!” and moves on. Many people fall back into their comfort zone and give up, but Justin encouraged us to keep going.
  • Networking matters. He said business is about the way you relate to your customers. Word of mouth and genuine relationships can help a business grow.
  • Give it a crack. This was his biggest tip. Stop waiting for everything to be perfect and take action.

Justin Herald Next business lesson for kids

After the presentation, Gary and I had the privilege of chatting to Justin Herald one-on-one. We found him to be a genuinely nice bloke.

He told us that the mates he still spent time with were the same bunch of blokes he had known when he was twenty. He said he had never made the grades at school, and his attitude had landed him in trouble many times during those years. However, it was also his attitude that helped shape the person and entrepreneur he became.

Let’s hope that Justin Herald’s success story inspires your kids like it did mine. Children do not have to fit every expected credential to become successful. They need confidence, courage, persistence and the willingness to learn through real-world action.

This kind of entrepreneurial thinking is also why we became interested in alternative models of education, including our experience of Green School Bali and its philosophy on education.

More About Justin Herald

The original version of this article included a short biography from Justin Herald’s website at the time. His official website continues to share the story behind Attitude Inc and the business journey that followed.

According to Justin Herald’s official website, he was 25 years old and had only $50 to his name when he began changing the direction of his life. He created Attitude Inc, which became an international licensing success with annual turnover reported by his website as exceeding $20 million.

Justin’s success was widely recognised. His website lists him as International Entrepreneur of the Year in 2005 and a recipient of the Future Leaders Award, which recognised influential leaders of the next generation in Australia.

His website also describes him as a business mentor and conference speaker, as well as Managing Director of Customer Culture, a customer-service training company.

Justin Herald book How to Grow Your Business Without Spending a Cent Justin Herald book Would You Like Attitude

Justin’s official shop lists eight books, including Would You Like Attitude with That?, How to Grow Your Business Without Spending a Single Cent and several other books about motivation, ideas and business.

Key takeaway: Justin Herald’s story is a powerful reminder for kids that success can begin with a simple idea, a bit of attitude and the courage to take action. It is not enough to just think about an idea. At some point, you have to give it a crack.

Where to Next?

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