Enterprising teens need more than a career pathway or a good business idea — they need the right people around them and a passion strong enough to keep them moving forward.
After my son Jai and I discussed the first of Natalie Cook’s Five Ps, Purpose, I asked him to make a timeline of his life. I wanted him to focus on his surroundings, but more importantly, on the people who would be with him.
Why Enterprising Teens Need the Right People
Natalie Cook’s second P is People.
Attracting the right people in life is key to building a successful young entrepreneur. But whether Jai chose to be an enterprising teen or follow a different path, what mattered most to me was his mindset for success in whatever direction he chose.
So, I asked him to imagine where he would like to be sitting five years from now — and with whom.
Then ten years from now.
Then forty years from now.
I asked him to picture what was around him, who his associates were, and what made those people so valuable to him that their presence would still be visible in his future decades later.
What Natalie Cook Taught About People and Success
Natalie Cook’s career is a powerful example of what the right people, passion and support can help create. Her official Olympic profile describes her as a five-time Olympian and Olympic gold and bronze medallist in beach volleyball, making her a strong real-world role model for enterprising teens. Read more about Natalie Cook’s Olympic journey here.
Natalie discussed the value of surrounding herself with the right people while training to become an Olympic gold medallist. Around her were coaches, mindset mentors, professionals and peers whose encouragement lifted her up rather than criticism that tore her down.
This is a powerful lesson for enterprising teens.
The people around our children influence how they think, what they believe is possible, and the standards they quietly begin to accept for themselves. Friends, mentors, coaches, teachers, family members and business role models can all shape a child’s confidence and direction.
As parents, we cannot choose every influence our children will meet. But we can help them become more conscious of the people they allow close to them.
Helping Enterprising Teens Choose Positive Influences
It is important for enterprising teens to spend time with the sort of people they would like to learn from, grow with and, in some ways, emulate.
This goes beyond simple peer pressure. Children and teenagers absorb attitudes, habits, language, confidence and expectations from the people around them. If they are constantly surrounded by people who complain, criticise or limit possibility, that can become their normal.
But if they are surrounded by people who encourage, create, question, build, serve and keep learning, that can also become their normal.
This does not mean they need to abandon old friends or judge others harshly. It simply means they can learn to ask better questions:
- Who encourages me to become better?
- Who helps me believe more is possible?
- Who lives with values I respect?
- Who makes me feel more confident, creative and capable?
- Who would I love to learn from?
These are not just business questions. They are life questions.
Enterprising Teens Learn Success by Helping People
One of the things I love about business and enterprise is that, at its heart, it is about people.
It does not matter whether the enterprise is large or small. It could be a child’s first market stall, a family business, a service project, a creative idea, or a future company. When young people learn to be genuinely helpful to others, their chances of success increase.
Helping people gives enterprising teens and adults an energy that attracts the right people into their lives. It teaches them that business is not only about making money. It is also about solving problems, creating value and building relationships.
This is a lesson children can begin learning very early.
Why Passion Matters for Enterprising Teens
Natalie Cook’s third P is Passion.
People are naturally attracted to those who have passion for what they do. Passion gives energy to an idea. It helps a young person keep going when the excitement wears off and the work begins.
Natalie has spoken about the importance of loving the process, not just the outcome. That is a valuable message for enterprising teens, because the process is where most of the growth happens.
Success is not only found in the final result. It is found in the practice, the learning, the mistakes, the conversations, the courage and the small daily decisions that eventually become a life.
Jai wanted something he could stick with for the long term.
Having him visualise himself, his surroundings and his companions far into the future helped him reach a place that felt more connected to his own passion. It was something apart from what others were expecting of him. It was a desire that felt less likely to fade with time.
His spirit was guiding him, rather than the social conditioning of school, friends and family.
People and Passion Come Before the Pathway
This is one of the problems I see with the way many teenagers are asked to make career decisions.
They are often asked to choose a pathway before they have deeply considered the people they want around them, the kind of contribution they want to make, and the passions that might sustain them over time.
For enterprising teens, this matters.
A pathway without people can feel lonely.
A pathway without passion can become heavy.
But when a young person begins to understand who inspires them, who strengthens them, and what lights them up from the inside, their decisions become clearer.
That does not mean every choice becomes easy. It means the choices begin to come from a deeper place.
Natalie Cook’s Five Ps Series
This article is Part 2 in our series on Natalie Cook’s Five Ps for helping entrepreneurial kids and enterprising teens develop purpose, people, passion, perseverance, planning and a mindset for success.
- Part 1: Purpose
- Part 2: People and Passion — you are here
- Part 3: Perseverance
- Part 4: Plan and a Kids Mindset for Success
Where to Next?
- Read more about how entrepreneurs think
- Explore more ideas for raising entrepreneurial kids
- Visit our family enterprise stories
If you could enlist three people in the world to personally be your friend and mentor, who would they be? Mine would be Richard Branson, Robert Kiyosaki and Michael Clouse. Leave us a comment and share who would be on your list.



