Young Entrepreneurs: Flynn’s Honey Turns to Gold

Flynn extracting honey for his kids business story

Young entrepreneurs often learn best through real projects, real products and real customers. Flynn’s honey business became one of those practical childhood ventures that taught far more than we expected.

This is Part 3 of Flynn’s honey business story, where the raw honey was poured, labelled, priced, sold and finally turned into real profit.

Young entrepreneurs learning through Flynn selling honey in his family business
Flynn’s honey business became a real lesson in enterprise.

Young Entrepreneurs: Flynn’s Honey Turns to Gold

This family enterprise story shares how Flynn turned 90kg of raw honey into his first small enterprise. From filling jars and creating labels to pricing, selling and solving problems, his honey business became a real-life lesson in initiative, confidence, money, marketing and responsibility.

For young entrepreneurs, these are the lessons that often matter most. They are not just reading about business or talking about ideas. They are doing the work, making decisions, dealing with problems and seeing what happens when an idea becomes real.

A Real Business Project for Young Entrepreneurs

Flynn’s honey enterprise became one of those practical childhood projects that taught far more than we expected. It gave him the chance to handle a real product, work with others, think about presentation, understand pricing, serve customers and solve problems along the way.

If you have been following the honey story, you will know this was not the beginning. Flynn’s honey venture started with Honey Pot of Gold, where he first shared his family business idea, and continued in Flynn’s Honey Investment Continued, where he harvested honey with his Grandad and made his first serious investment.

The Opportunity: 90kg of Raw Honey

When we last visited Flynn and his honey enterprise, he had just acquired 90kg of quality raw honey from his Grandad’s beehives in Geraldton. Flynn had also placed a bulk order for plastic honey pots.

He was now ready to fill them up and make his first sale.


Warming raw honey for Flynn’s young entrepreneurs business story
Warming the honey.

Honey pots ready to fill for Flynn’s honey business
Honey pots ready to fill.

Preparing the Honey for Pouring

His honey was held in buckets that weighed over 10kg. Getting the honey from the buckets into the 400g honey pots was not going to be easy.

Firstly, the honey was very thick, making it tedious to decant into the pots. Secondly, it required strength to hold the honey bucket while pouring.

Flynn called on his mates to help. He poured the buckets into a large pot and heated the honey to 50 degrees Celsius. This temperature was not high enough to destroy the enzymes that make raw honey so beneficial, but it was high enough to make the honey more fluid and easier to pour.


Flynn filling jars of honey for his young entrepreneurs business project
The production line.

Flynn and friends filling honey pots for a childhood business
Quick! Gimme another pot!

Setting Up the Production Line

The kitchen table was wiped down and set up for the honey pot production line. The team were excited about finally seeing the product in the pots. I helped pour, while Flynn and his gang filled and capped jars.

The jars were washed on the outside to ensure there was no stickiness, then labelled with Flynn’s “Howitt’s Honey” labels.

This was one of the first times Flynn could see how much work sits behind a product before it is ready for customers. It is one of the practical lessons young entrepreneurs only really understand when they have to prepare a product themselves.


Flynn’s honey business production line at the kitchen table
Mmmm… smells good!

Rinsing honey pots before labelling Flynn’s honey jars
Giving each pot a rinse in fresh water.

Packaging and Branding the Honey

Flynn’s product looked clean, pure and professional. He understood that to get a market edge and sell his honey for a premium, his first-class product needed to be well packaged and hygienic.

Flynn carefully drew up a poster pointing out the benefits of his product. This was attached to the boxes containing the honey pots.

He was not just selling honey; he was learning about presentation, trust, product quality and brand identity. These are powerful money lessons for kids, especially when they are connected to a real product and real customers.


Jars of honey prepared for Flynn’s childhood business
First batch stacked and ready to label.

Honey jars labelled and ready for sale in Flynn’s small business
The labels!

Selling the Honey: Young Entrepreneurs Learn by Doing

Flynn researched what honey was selling for in shops and online. He worked out what he could sell his honey for and still make a decent return. To provide an incentive to customers, he offered a special price if they bought more than one pot at a time.

Marketing his honey required little effort at first. Visitors to our home took an interest in his honey, and his honey began to sell.

He gained permission from his school principal and left a box in the staffroom. He organised with a teacher friend of ours from another school to place a box in their staffroom, and he approached the local general store, where he was allowed to sell his pots of honey for a small commission.

This is where kids business ideas become more than ideas. Flynn had to think about pricing, placement, presentation, customer trust and repeat sales.


Developing the Howitt’s Honey brand for Flynn’s small business
Developing the brand “Howitt’s Honey”.

A Real Business Problem for Young Entrepreneurs

His honey was selling well, and it was not long before he needed to restock all his boxes. As word got out about his product, people even began placing small orders by telephone.

Flynn’s “Howitt’s Honey” business went very well, except for one problem.

Raw honey has many benefits that you would be hard pressed to find with heavily processed honey. However, a downside with raw honey is that, over time, it can candy, or begin to solidify. This occurs especially when the room temperature drops, such as during winter.

Flynn’s honey that had been waiting to be sold began to candy in the honey pots. People do not generally want to buy honey that has hardened, which is why commercial honey producers often process honey using heat to reduce crystallisation.

Luckily, this problem only happened to the last remaining pots that had been waiting for sale. He brought these home, opened them up, scraped the honey into a pot and heated it back to 50 degrees Celsius. This liquefied the honey again, and he returned it to the pots. We bought those last pots for our family.

The lesson learned was that Flynn needed to sell his raw honey product before it showed signs of candying. He also needed to inform customers about what to do if their honey began to crystallise.

That is the sort of problem-solving young entrepreneurs remember, because the lesson comes from experience rather than a worksheet.

Profit, Pride and What Flynn Learned


Profits from Flynn’s honey enterprise and young entrepreneurs story
Profits from Flynn’s Honey Enterprise.

Flynn’s net profit from his honey enterprise was outstanding. He achieved the goal he set before he began, plus much more. He learned many lessons along the way and recognised that it was a lot of work, but satisfying work.

Flynn became an expert in his own honey business and gained enormous skills and understandings of how to run an enterprise.

This is one of the real family enterprise stories that helped shape how we think about raising entrepreneurial kids through everyday experience.

Flynn may now be ready to take his honey enterprise to another level. We hope to guide Flynn to move from being a small business owner to thinking more like an entrepreneur. How we do that will be shared in another Enterprise for Kids blog.

As a story about young entrepreneurs, Flynn’s honey enterprise shows how a simple family opportunity can become a real lesson in money, initiative, marketing and responsibility.

Flynn’s honey business also led to a deeper money lesson about assets and liabilities, which we explore in Financial Education for Kids.

Flynn’s Honey Business Series

This article is Part 3 in Flynn’s honey business series, a family enterprise story about young entrepreneurs, family business ideas, money lessons for kids and learning by doing.

These posts show how children can learn by doing, rather than just being told about business, money and opportunity.

For Families Interested in Honey Enterprise

For those interested in having your own honey enterprise, or keeping a beehive for a regular supply of raw honey for family and friends, you could seek out an expert, such as Flynn or his Grandad, or do a course.

For readers interested in honey handling and food safety, the Australian Honey Bee Industry Council provides information about Australian honey and beekeeping.

Key Takeaway: Young Entrepreneurs Learn by Doing

Key takeaway: Young entrepreneurs do not need perfect conditions to begin. Flynn’s honey business started with a family opportunity, a quality product and the courage to take action. Through the process, he learned about pricing, branding, selling, customer trust, problem-solving and profit.

We would love to hear from you, so please leave a comment.

Learning by Doing: The $100 Family Enterprise Project

Chayse holding a fifty dollar note for the $100 Family Enterprise Project

Learning by doing is one of the best ways for children to develop enterprise skills. At some point, they need to stop only talking about ideas and begin testing them in the real world.

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For our family, that beginning became the $100 Family Enterprise Project. We gave each of the kids start-up capital, asked them to choose an enterprise idea, and decided we would refine the process as we went.

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Goal setting for the $100 Family Enterprise Project and learning by doing
Goal setting for Enterprise for Kids.

Learning by Doing: The $100 Family Enterprise Project

For our kids to develop the skills and habits of an entrepreneur, they needed to begin somewhere.

But where?

The beauty of Cathy and I having a wealth creation mentor at our disposal was that we could take the invaluable information we had been learning and apply it in small pieces to developing the mindset of our kids.

This process also involved us having a good, hard look at how we operate in our own lives in regards to planning, organising and taking action.

Cathy loves to plan things out in her head and on paper before starting a task. Once satisfied, she will start when all structures are in place.

I, on the other hand, like to dive in and see where it leads.

So a happy compromise was met.

We decided that the kids just needed to come up with an enterprise idea and get started. We could refine the process later.

Learning by Doing Instead of Waiting for Perfect Conditions

Getting the kids to kick off with an enterprise project, when they had little idea where to even start, was easier said than done.

But I knew that one of the things that had held us back over the years was waiting until all conditions were right.

Waiting had seen us miss many great opportunities that were out there.

So we just started.

Admittedly, it was a bit like the blind leading the blind, but we went in with an open mind and decided to see what would happen and where it would lead.

That is the heart of learning by doing. You do not need to know every step before you begin. You need enough of a plan to start, and then the courage to learn from what happens next.

Chayse and Kit drawing their goals as part of learning by doing
Chayse and Kit drawing their goals.

The First Step in Our Kids Enterprise Project

Check out our very first videos.

The filming is pretty rough, as we had our 15-year-old daughter using her creative licence while filming, but you’ll get the gist of what our project is all about if you watch them.

For those of you who would prefer to read, I’ll give you the rundown.

I presented each of the kids with $100 each, except the baby… as all she would do is try and eat it!

Kids receiving start-up capital for learning by doing through enterprise
The $100 Family Enterprise Project begins.
Kids catching fifty dollar notes as part of the $100 Family Enterprise Project
Raining $50 notes.
Children receiving start-up money for learning by doing through enterprise projects
And more start-up money for the family enterprise project.

“Wow!” was their first response.

An early Christmas present!

“Ohhhh,” was the next response. They were more sedate now that there seemed to be a catch.

But they listened to my proposal.

$100 Start-Up Capital for Kids

The kids were to use the money as start-up capital for an enterprise.

Much to their disappointment, they were not to spend it on themselves.

In fact, they were to pay me back once they had attained their business goal.

I was a bit soft on them though.

I also said that I would take the risk. If they were unsuccessful and were not able to pay back the $100, then I would accept that and absorb the loss.

I did this because I wanted them to give their enterprise a go.

I was conscious that if they were too hung up about having to pay me back, then they might worry about their loss and, as a consequence, not find the courage to even start to play the game.

Loaning the $100 was the first step in our elaborate plan to give our kids a shot at being entrepreneurial with their kids enterprise project.

Why Learning by Doing Matters for Kids

Giving the children $100 did not magically make them entrepreneurs.

What it did was make the project real.

Suddenly they had money in their hands, a challenge in front of them and a reason to think differently.

They needed to ask:

  • What could I do with this money?
  • What could I buy, make or sell?
  • Who might want what I offer?
  • How could I pay the money back?
  • What would make the project worthwhile?
  • What would I learn if it did not work?

These are real business questions.

The Australian Government’s MoneySmart guide to teaching kids about money is a useful reminder that parents can start early and make money part of everyday life.

For us, the $100 Family Enterprise Project became exactly that — an everyday, real-world way to teach money, initiative, risk, responsibility and action.

From Goal Setting to Enterprise Action

This article sits at the beginning of our early Enterprise for Kids journey.

First, the children needed goals they cared about.

Then they needed a reason to act.

Then they needed the courage to try.

The goal-setting process helped them imagine what they wanted. The $100 start-up money helped them move into action.

That is why learning by doing became such an important part of the family project.

Follow the $100 Family Enterprise Project

Follow the early Enterprise for Kids journey: This article shows how the $100 Family Enterprise Project began. The next posts show how the children set goals, chose ideas and started learning through real enterprise projects.

The Biggest Lesson: Just Start

Check out our next blog for the subsequent steps in our entrepreneurial quest.

At this stage, we did not know exactly where it would all lead.

But that was the point.

The children were going to learn by doing.

And so were we.

Key Takeaway: Learning by Doing Builds Enterprise Skills

Key takeaway: learning by doing helped our kids begin their first enterprise projects. The $100 Family Enterprise Project gave them start-up capital, a real challenge, and the chance to develop money skills, confidence and entrepreneurial thinking through action. This is a great project to give kids a financial education.

Where to Next?

What could your child learn by doing if they were given a small enterprise challenge?