Inspiring kids to be entrepreneurial.

Burekup Country Club Heats up! … a Lesson in Marketing!

January 23rd, 2013



Last week there was fear and excitement in the small township of Burekup! The Burekup Country Club was on FIRE!!… and the Burekup Australia Day Fair may be cancelled!



Once a year for “Australia Day” Burekup hosts a fun family fare. Everyone in town usually comes along, together with people from the surrounding areas.

Burekup Country Club Hall.

This year it has had a little more publicity than normal. The local Burekup Country Club, who are the organisers of the event, had a fire that threatened to burn down the old wooden club house and town hall.

Thankfully the fire crew were able to put it out before it caused too much damage or anyone was hurt!

The newspaper heard about the near disaster and ran a story in the local rag on the fire that almost sabotaged the Burekup Australia Day Fair! The story stimulated fear and interest, which in turn was excellent publicity for the Burekup Fair!

Marketing a product, service or brand can be very challenging, especially if you are not savvy with marketing (like me!). Having very good marketing will sell even a poor product, yet having a very good product won’t sell easily unless you have it well marketed.

Our enterprising kids have all been challenged with marketing their products and brands. Cathy and I have also been challenged with marketing when promoting events or selling our products.

Only last weekend during our Money Mastery Program, our mentor Paul Counsel, shared some excellent insights into how the human brain works and how to target marketing. Some of his suggestions are outlined a little later in this article.

But firstly I’ll share with you the lead up to the Burekup Australia Day Fair and how our family have been crazily preparing for it. We see it as a terrific opportunity to market our brand, as well as the products and services that we have for offer.

Flynn showing his honey pots.

All bottled awaiting labels!

















The Howitt Family booked two stalls. One for all our enterprising kids to display and sell their products, and one for ourselves to provide people information about the awesome benefits of nutritional cleansing using the Isagenix system (our home business). Promoting our Enterprise For Kids brand and our Enterprise for Kids blog is also one of our aims!

Kit and Chayse sorting lollies.

Lolly bags all set to be sold!















Putting ourselves “out there” in our small community for the first time is a little confronting. Some people know what we’ve been up to, but for many it will be a surprise. Despite the challenge, we do see this as a chance to practice in readiness for bigger and better things to come!



So what products and services will our kids be promoting and selling?



Kit and Chayse will be running their Lolly Bag business. They have bought, sorted and bagged lollies to sell. Chayse also has a small fish tank to sell. He has bred colourful guppies which he will sell with the tank.

Amber watering her succulents ready to be sold.

Amber showing her product.
















Amber has been busy all year collecting succulents (cacti like plants) from people’s gardens. She has artistically potted these up into all kinds of unusual pots such as large sea shells, kettles and ceramic plant pots.

She and Flynn also plan to sell aquarium fish that they have bred.  They have salvaged and cleaned large glass wine flagons which make terrific fish bowls. They will market their brand “Fish in a Bottle”.

Fish in a Bottle.

Can you see the fish?
















Amber will also sell selected items from her “New from Old” business and she is putting together a Lucky Dip!

Flynn will be selling raw unprocessed honey. His brand is “Howitt’s Honey” and he has a brand new fresh batch to sell! Flynn also bought an excellent set of golf clubs for a very good price, which he intends to sell at the fair.

Jai showing his Icey poles.

Jai will be promoting his “Hire a Teenager” service. He already has clients in Burekup who hire him to do work on their properties such as mowing and window cleaning. Jai has also prepared a batch of frozen juice ice-cups on a stick. He has come up with some creative ideas to add value to his product. Jai is also considering promoting “Rent Exercise Equipment”. This business idea is in its infancy and may not quite be ready to run.

Kaitlin's Eye heART.

Lastly Kaitlin (Akaisha is a little young to have an enterprise!) will be promoting her new brand “Eye heART”. Being the creative one in the family, she will sell her skills by painting the eye of clients from a photograph. Around the eye she will also paint three things dear to them.

This opportunity for us all to market our brands, services and products will help the Howitt Clan develop self efficacy around being entrepreneurial.



So what does our mentor, Paul Counsel, have to say about marketing?



Well he has a lot more to say than the few little suggestions I have outlined below!

Firstly, you need to show your prospective customer how he/she will go from “Pain Island” to “Pleasure Island” if they buy your product or service. That is, you need to stimulate pain and promise pleasure. The best way to do this is with a before and after picture that is in black and white contrast. For example showing a before and after photo of someone using a product for weight-loss, or a before and after picture of someone receiving treatment for hair loss.

Just need the right ship to get them there!

Paul explains that a woman’s brain differs from a man’s brain and what stimulates pain for a man is different to that for a woman. The pre cognitive driver for women is “fear of abandonment” whilst the pre-cognitive driver for men is “fear of servitude” (that is being lower on the totem pole where women won’t choose them).

95% of decisions are made pre-cognitively using the Primal Brain. As a marketer you need to stimulate it into paying attention and speak to it in its own language. Some other ways to stimulate the Primal Brain are…

Targeting the emotions of fear, pleasure and pain and then offer a solution that is real and tangible.  Or offer a visual novelty such as Kaitlin’s “Eye heART”, Jai’s fancy icy-poles or Flynn and Amber’s “Fish in a Bottle”.

Now there is so much more that could be said about marketing. Paul will be running a weekend marketing course in Perth on the 23rd and 24th of February if you are interested in really delving into the world of marketing. What he teaches will certainly benefit anyone with something to market..

Luckily the Fire didn’t burn down the Club and spoil the Burekup Australia Day Fair. But boy was it an excellent way to wake up the Primal Brain by stimulating it with the pain of the fare being cancelled due to fire. This excellent marketing has created plenty of publicity for the event!

In our next blog we will likely have some photos and share our Burekup Australia Day Fair experiences. Hope to see some of you there!

We would love to hear from our readers, so please share your thoughts in the comment box below and if you like our Enterprise For Kids blog we would love for you to pass it around to your friends.


A Business Success Formula That You Can Teach Your Kids!

November 30th, 2012

In our previous post we shared Sean Rasmussen’s teachings around developing a healthy self image. This article follows on from that discussion as we share more of his valuable teachings around being successful in business.

How would you like to know Sean Rasmussen’s Business Success Formula?

Teaching these understandings to your children will set them on the path to being successful entrepreneurs.


Sean introduced a simple formula that will get results in business. The formula is…


(Training + Tools + Team) X Time = Results.


This formula can fit all business models, whether it be Network Marketing, conventional business or an Internet Based Businesses. This fits with what we have read about Robert Kiyosaki and his Business Builder model (as opposed to small business). He describes building a business system that will grow itself. Sean’s formula formed the bases of the whole Boot Camp of which we were taught how to address each aspect through Internet Marketing.


In our recent blog about David Wood we discovered that he also uses this formula for business success and he taught us how to apply it to Network Marketing.


Training: Attend the boot camps, join a program, find a mentor and study the business system.


Tools: Use the tools provided by the business system. Use the tools that work, don’t be a tool trying to work it all out for yourself! Or as David Wood says, “Use the tools, don’t be a tool!”


Team: Build a team of experts around you who build your business. In internet marketing it may be virtual assistants, ghost writers and marketers whom you can contract very inexpensively from counties such as the Philippines or India. With Network Marketing it will be the people in your upline as well as those in your own network that form your team. You help them build their business and yours will naturally become successful as well.


Time: Give it your all! Without putting time into your business initially it simply won’t be successful. With businesses that grow and generate a passive income the amount of time you need to commit it great to begin with and the income is small, but as your business grows your work time will diminish, but your income will continue to grow!


Results: Your income generated from your business.











Teaching Kids the Business Success Formula



Flynn extracting the honey from the honey cone.

The Business Success Formula can easily be taught to kids. Firstly help them get started with an enterprise. This way they will learn all about it. For example my son Flynn has learnt a huge amount about bee keeping, harvesting and processing honey and then marketing it.


Next teach them how they can make their business easier by utilizing the right tools. In Flynn’s case it was about borrowing the right extractor equipment and using an expert’s advice (his Grandad) which saves him time.


Then investigate ways of putting a team together to make the process less work and more profitable. Flynn utilized his friends to help bottle the honey, he had people selling his honey on consignment and he found people to take his honey to the market. He wasn’t doing all the work!


Flynn with his product

Explain to your kids about delayed gratification. That is: put the hard yards in now for a financial reward later. Once they see a result in their wallets/purses then they will fully grasp Sean’s formula for business success. Flynn has realised this. He used all his own money to buy his honey and he also paid for everything he required to bottle and market it He understood that he needed to make his business work in order to get his money back with profit. Once he experienced a result with his first batch of honey, he became much more focused and determined with his second batch, which by the way he invested twice the capital!

Three Reasons Why People Are Not Making Money Right Now!


Sean Rasmussen also pointed out three reasons why people are not making money right now. He emphasises the importance of “Action, Intention and Value”. When people use the Business Success Formula, and also attend to and are clear on these three things, they are perfectly set up to make money in their chosen enterprise.




Action is obvious. Take action straight away whenever an idea or opportunity presents. As soon as an idea presents itself, build upon it. Avoid killing the idea with all the “what ifs”.




To illustrate the point about Intention, Sean had us all write onto a small card what our intent was for the three days at the boot camp, and then we put the card in our pocket to be carried around where ever we went. The idea is…  we thought about and put out to the universe our intent without trying to force an answer or outcome. Amazingly, by the end of the three days the answers to our intention were answered! Intention can also be aligned with having a plan.




He refers to Value as being your highest values. Sean Rasmussen explains that your highest values dictate what you focus on. So it is crucial to ensure that what you want, whether it be health, money, family or whatever, is high up on your value list, otherwise it simply won’t happen.


Our Money Mastery mentor, Paul Counsel, also enlightened us to this very important distinction. For us we struggled with putting business ahead of family as our highest value. Our kids have always been our highest value and consequently take up all our time and energy. So what we learnt was that we needed to align business with our highest value of family. Hence we have done that with this very blog and with other enterprise we are pursuing. By aligning our highest value with business, we then have better focus and desire, and our enterprise is moving forward and so are our entrepreneurial mindsets.


So there you have it… Sean Rasmussen’s Business Success Formula.

Flynn celebrating his business success!

In our next blog we will talk more about the wonderful personalities we met whilst on Bootcamp and the sorts of things they are doing to inspire others.about the tremendous opportunity for our kids (and us grown ups!) with building a membership site on the internet. The figures possible…. are mind-blowing!

Green SuperCamp Bali Raps!

July 16th, 2012

Twelve year old Flynn confidently exited through the International airport departure gate, heading off to a foreign country for an experience of a lifetime at the Green SuperCamp Bali!

Flynn dancing at the Green SuperCamp Bali

The kids are taught Quantum strategies to learn.

Balinese martial arts in the Mud Pit!





Saying goodbye to our son at five in the morning, then watching him leave Australia, knowing that we would not be able to speak to him for over a week, left us with a feeling of tremendous pride… although we were struggling with letting him go.


... self confidence...

... determination!













When Cathy and I learnt about the Green SuperCamp, we immediately knew that it would have tremendous character building benefits for our kids. We wanted to share their experiences on our Enterprise For Kids blog for our readers, as we strongly feel that the skills, values and knowledge that the Green Super Camp instils into kids are the same key attributes that will build future leaders and entrepreneurs.

Here is Flynn’s reflection of his camp in his own words!

The Balinese mud dance!

Supercamp was an absolutely awesome experience!










Supercamp was an absolutely awesome experience!

The biggest challenge that I faced was going to Bali on my own without my parents. I just knew that I wanted to go on the Green SuperCamp, and to do that I had to go on my own.

I loved trying all the fun activities like mud wrestling, high ropes course, Balinese dancing and seeing all the zoo animals.


I became friends with kids from all over the world. There were kids from America, Australia, Bali, Indonesia, London, India, New Zealand and Japan. Everyone there were really nice, they were happy and they persevered with all the challenges. I liked everyone at the Green SuperCamp!

One of my favourite activities was the mud fighting because I learnt self defence and I learnt how to throw people over my back. This activity taught me the importance of perseverance and to never give up.


... the key to success!


We were taught how to use Quantum strategies to think and learn. As a result my reading has become seven times faster.

The Bali Green SuperCamp was a fantastic experience. I think that everyone should have a chance to go!

Check out this video of our enlightened Flynn the night he arrived home from camp!

As parents we have noted a number of positive changes in Flynn since the camp.

Team Building...

... responsibility and care!





At his school, the teachers have commented that Flynn has been making a real effort and that he has been keeping away from any sort of mischief. He has taken to reading books (which is something he normally avoids!), so much so that he has reached this term’s reading goal in only three weeks! He has an air of confidence and purpose with the things he does. This is evident with his responsibility with chores and with his focus and efforts when playing weekend soccer. Flynn has been easy to get along with at home and appears to be very happy with life!


Flynn answers more questions about his camp experience. Just click this link.

Next up we share Jai’s experience at the Green SuperCamp Bali!

If you are visiting this blog because you are interested in running your own summer camp and you’re looking for a proven formula, then maybe this information could help.

Flynn’s Honey Turns to Gold!

July 5th, 2012

When we last visited Flynn and his Honey Enterprise, he had just acquired 90kgs of quality raw honey from his Grandad’s bee hives in Geraldton. Flynn had also placed a bulk order for plastic honey pots. He was now ready to fill them up and make his first sale!

Warming the honey.

Honey pots ready to fill.











His honey was held in buckets that weighed over 10kgs. To get the honey from the buckets into the 400gm honey pots was not going to be that easy. Firstly the honey was very thick, making it tedious to decanter into the pots, and secondly it required strength to hold the honey bucket for pouring.

The production line.

Quick! Gimme another pot!









Flynn called on his mates to help. He poured the buckets into a large pot and heated it to 50 degree Celsius. This temperature wasn’t high enough to destroy the enzymes that make raw honey so beneficial, but it was high enough to make the honey fluid.

Mmmm... smells good!

Giving each pot a rinse in fresh water.










The kitchen table was wiped down and set up for the honey pot production line. The team were excited about finally seeing the product in the pots. I helped pour, whilst Flynn and his gang filled and capped jars. The jars were washed on the outside to ensure there was no stickiness and then labelled with Flynn’s “Howitt’s Honey” labels.

First batch stacked and ready to label.

The labels!













Flynn’s product looked clean, pure and professional. He understood that to get a market edge and to be able to sell his honey for a premium, his first class product needed to be well packaged and hygienic.

Flynn carefully drew up a poster pointing out the benefits of his product. This he attached to the boxes containing the honey pots. He had researched what honey sells for in the shops and online. He worked out what he could sell his honey for and still make a decent return. To provided an incentive to customers, he offered a special price if they bought more than one pot at a time. Marketing his honey required little effort. In fact visitors to our home took an interest in his honey and his honey began to sell. He gained permission from his school Principal and left a box in their staffroom. He organized with a teacher friend of ours from another school, to place a box in their staffroom, and he approached the local General Store where he was allowed to sell his pots of honey for a small commission.

Developing the brand "Howitt's Honey".

Flynn's first sale!!









His honey was selling well and it wasn’t long before he needed to re-stock all his boxes. As word got out about his product, people even began placing small orders via the telephone.

Flynn’s “Howitt’s Honey” business went very well except for one problem which I’ll explain here…

Raw honey has many health benefits that you would be hard pressed to find with processed honey. However, a downside with raw honey is that, over time, it will candy (begin to solidify). This occurs especially when the room temperature drops, like during winter. Flynn’s honey that had been waiting to be sold began to candy in the honey pots. People don’t generally want to buy honey that has hardened (hence why commercial honey producers process their honey using heat, as this stops it from candying).

Luckily this problem only happened to the last remaining pots that had been awaiting sale. He brought these home, opened them up and scraped the honey into a pot and heated it back to 50 degrees. This again, liquidized the honey and he returned it to the pots. We bought those last pots for our family. The lesson learned was that Flynn needs to sell his raw honey product before it shows signs of candying and he needed to inform his customers as to what to do if their honey does so.

Profits from Flynn's Honey Enterprise

Flynn’s net profit from his honey enterprise was outstanding!! He achieved his goal that he set before he embarked, plus much more. He learned many lessons along the way and recognized that it was a lot of work, but satisfying work! Flynn has become an expert in the honey business and has gained enormous skills and understandings of how to run an enterprise.

Flynn may now be ready to take his honey enterprise to another level. We hope to guide Flynn to move from being a small business owner to being an entrepreneur! How we do that will be shared in another Enterprise for Kids blog!

For those of you interested in having your own honey enterprise, or you would like your own bee hive for a regular supply of raw honey for your family and friends; then you could seek out an expert (such as Flynn or his Grandad) to get you started, or do a course. Or you could simply download an ebook written by a professional to your kindle. Here is one I found that looks like it covers everything anyone would need to know.

Our next post will definitely energize you! We met an inspirational man who presented “tips to being highly successful” that are well worth thinking about!

We would love to hear from you all, so please leave a comment!

Flynn’s Honey Investment Continued……

June 1st, 2012

You may remember from a previous blog that Flynn’s Enterprise for Kids plan was to buy honey at wholesale and sell at retail. All he needed was a good source of cheap quality honey that he could buy in bulk.

Flynn’s Grandad has kept bees for over twenty years and had a number of hives which he regularly harvested honey from. The honey produced from his bees is very light in colour and tasty as the bees forage over the Mid West fields of Paterson’s Curse and coastal gums. Flynn knew that he had a good quality product.

His plan was to pay a visit and strike up a deal with his Grandad!

Flynn’s Grandad saw that Flynn had thought through his plan. He was more than willing to support Flynn with his new honey enterprise. Flynn negotiated a  good price per kg, however, the deal included Flynn having to help his Grandad rob the honey from the hives. Listen to Flynn explaining the deal he has made with his Grandad by clicking this link!

Flynn donning his gear.

Flynn with Grandad
















Flynn was up for the challenge! He donned a pair of overalls, gloves, boots and bee veil. Then he and his Grandad disappeared for the morning, returning later in the day with a heavy load of honey supers in the back of the ute. They were carted around to the rear of the house and quickly stacked in the garage. Already the local bees were honing in on the honey, hoping to pinch it for their own hives. The garage door was closed to keep the bees out.

Flynn slotting the honey combs into the honey extractor.

Extracting the honey from the honey combs.













Grandad sliced the caps off the honey combs with a hot special purpose electric knife and Flynn slotted them into a honey extractor. The extractor uses centrifugal force to extract the honey from the combs. It was Flynn’s job to spin the extractor, which proved to be a lot of fun. Although everything nearby became sticky with escaping honey, including Flynn!

Checking the temperature of the honey

Yummy raw honey - a great enterprise venture

















Flynn’s brother Jai, and a family friend Jack, stopped by to lend a hand. Many hands made light work and before long, after warming and sieving the honey, it was sealed into 10kg buckets.

Angry bees don’t take too kindly to people robbing their hives. It was pretty amazing that Flynn managed to do all this work without getting stung! His Grandad and Dad weren’t so fortunate though!

Enterprising Flynn paid cash for 80kgs of honey from his Grandad. He loaded it all up in our car to take it back to his home. It was a large investment for a twelve year old and Flynn, knowing its value, took great care to ensure that the honey was well sealed and cushioned for the long trip home. He didn’t want it spilling, nor did he want any ants finding their way into his containers.

Pouring the honey into tubs.

Filling tubs with Grandad












Flynn wanted to sell his honey at retail. He had done his research and found that honey generally sold in shops for around $12 or $13 a kg. He had a unique product. It was tasty, raw and full of enzymes, which are generally destroyed during commercial pasteurization processes.

He had also searched online for plastic honey pots. We discussed with him that people would pay a premium for his product if it looked professionally bottled and not sold in recycled jam jars. New plastic honey pots weren’t cheap! The larger the order, the better the price.

Flynn made his order over the phone and bought five hundred 500ml pots. These were delivered by mail within a few days, arriving in a massive cardboard box.


Flynn ordered honey jars and lids...

....ready to be filled










So now he was all set to go with his enterprise for kids project. He had his honey and honey pots and had spent every cent that he had. It was a huge investment and Flynn had no choice, but to make it work. He had overcome fear and had taken a calculated risk with his business. All he had to do now was bottle, market and sell his honey. … and this will all be revealed in a later blog!

In our next Enterprise for Kids blog we check back with Candy Man Chayse and see how his enterprise has been progressing.


Inspiring kids to be entrepreneurial.