enterpriseforkids.com

Inspiring kids to be entrepreneurial.

Enterprising Kids Succeed at the Burekup Fair!

January 29th, 2013


The day started with a mad rush!

 

 

Seven enterprising kids needed to be ready and set up down at the Burekup Country Club grounds by 8.30am. It required four trips with a trailer carrying tables, pram, signs, eskies, TV, banners and all the products that we planned on selling.

Amber and her succulents.

… and making a sale.

On arriving we discovered that someone else had set up in our designated spot. We milled around waiting until the problem was sorted and then once a new space was allocated we busied ourselves with setting up. A very strong easterly wind challenged us with erecting banners and keeping the table clothes on the tables. It obviously was going to be a hot day. Thankfully the Red Gum Trees overhead would keep us in shade all day.

Bargain hunters were quick to do the rounds of the stalls… well before we were ready! Trying to set things up, they would be there asking questions and making purchases (we’ll have to be better prepared for this next time round!)

All set ready for the customers!

The kids’ anticipation and the joyful growing crowd created an air of excitement. It was a real country fair without all the commercial jazz that you see at many fairs today.

Firstly visitors and locals joined in with the Australia Day BBQ breakfast. Following the brekky the crowd moved onto all the stalls and activities. There were old machinery displays, free bouncy castle and water slide, a dunk tank, fairy floss, pat the animals, thong throwing contests (flip flops for all you USA readers!), face painting, as well as people selling their wares from home made fudge, plants and toys to live pigs, chickens and crafts. Other enterprising kids were also selling their toys, bikes, clothes and things that they had made.

Amber and Flynn with their “Fish in a Bottle”

Products waiting to be sold.

Having a novelty product is the key to drawing interest… and we had the perfect product that really did create a lot of interest! Flynn and Amber’s “Fish in a Bottle” were an absolute hit! Kids came from everywhere dragging their parents to look at the fish. Once at our stall we were able to market our other items to them.

Chayse soon got the hang of it. Whenever a customer wandered past he would hold up a lolly bag and ask people if they would like to buy one. Many people would buy lollies from him simply because he had asked (how can you refuse a little five year old eh!). There was another little boy walking around selling his Mum’s home made fudge. He too wasn’t shy in coming forward asking customers if they would like to make a purchase. Talking to his Dad later in the day, he said that his son had sold more fudge walking around than they did at their stall! I guess there is a lesson in that!

Kaitlin’s EYE heART on display.

…customers admiring her work!

It wasn’t long before we had customers coming in their droves. Talking with customers, handling money and recording on a pad what was sold, all kept the kids on their toes!

Taking it in turns to man the stall allowed each of us time to catch up with friends and also spend some of the takings at the fair.

Our enterprising kids were very happy with their result! Each was able to sell their products and make a profit. Flynn’s “Howitt Honey” was very popular and sold very well. Kit and Chayse sold about half their lolly bags and due to the hot day, Jai’s Icy-poles also sold well. Jai made a profitable sale with his exercise equipment, Amber sold some succulents, Kaitlin received some commissions for her “Eye heART”… and of course the “Fish in a Bottle” sold well!

Jai manning the stall with his exercise equipment.

Flynn selling his unpasteurized honey.

Cath and I also had a terrific result! There was lots of interest in Isagenix with a number of people requesting a follow-up to learn more about how Isagenix can help them. This was the first time we had put ourselves out there with our new business and running an Isagenix stall allowed us to develop our own self efficacy, as well as build our Isagenix profile in this community. We spoke with many very interesting people and learned a lot about their lives and interests.

By the end of the day we were exhausted!

Akaisha enjoying one of Jai’s Icy-poles (mittens to stop her hands from getting cold!).

Cathy explaining the health benefits of Isagenix.

It was important to celebrate our success as this is vital in fostering self efficacy around being entrepreneurial kids. The kids counted the takings and divided it up. They then paid any debts to realize their profits. Each received a congratulations and a hug for being successful enterprising kids!

Many great lessons around getting a “Financial Education” were learnt on this day. It is our hope that our kids continue to develop their self efficacy around being entrepreneurial, as we believe this will give them greater opportunities when they become adults.

Cathy talking with an interested customer.

Kit and Chayse selling lolly bags>

Finally we would like to thank the Burekup Country Club, and in particular Sally and Jason Barnden and their team, for co-ordinating the fair.

Our next blog will be a lesson in Money Mastery as we review our year with mentor/teacher Paul Counsel. Once again we appreciate subscribers encouragements, views and comments.

Chayse selling lolly bags to a customer.

Just as an added note… the day after the fair five more “Fish in a Bottle” sold!!


Burekup Country Club Heats up! … a Lesson in Marketing!

January 23rd, 2013


 

 

Last week there was fear and excitement in the small township of Burekup! The Burekup Country Club was on FIRE!!… and the Burekup Australia Day Fair may be cancelled!

 

 

Once a year for “Australia Day” Burekup hosts a fun family fare. Everyone in town usually comes along, together with people from the surrounding areas.

Burekup Country Club Hall.

This year it has had a little more publicity than normal. The local Burekup Country Club, who are the organisers of the event, had a fire that threatened to burn down the old wooden club house and town hall.

Thankfully the fire crew were able to put it out before it caused too much damage or anyone was hurt!

The newspaper heard about the near disaster and ran a story in the local rag on the fire that almost sabotaged the Burekup Australia Day Fair! The story stimulated fear and interest, which in turn was excellent publicity for the Burekup Fair!

Marketing a product, service or brand can be very challenging, especially if you are not savvy with marketing (like me!). Having very good marketing will sell even a poor product, yet having a very good product won’t sell easily unless you have it well marketed.

Our enterprising kids have all been challenged with marketing their products and brands. Cathy and I have also been challenged with marketing when promoting events or selling our products.

Only last weekend during our Money Mastery Program, our mentor Paul Counsel, shared some excellent insights into how the human brain works and how to target marketing. Some of his suggestions are outlined a little later in this article.

But firstly I’ll share with you the lead up to the Burekup Australia Day Fair and how our family have been crazily preparing for it. We see it as a terrific opportunity to market our brand, as well as the products and services that we have for offer.

Flynn showing his honey pots.

All bottled awaiting labels!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Howitt Family booked two stalls. One for all our enterprising kids to display and sell their products, and one for ourselves to provide people information about the awesome benefits of nutritional cleansing using the Isagenix system (our home business). Promoting our Enterprise For Kids brand and our Enterprise for Kids blog is also one of our aims!

Kit and Chayse sorting lollies.

Lolly bags all set to be sold!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Putting ourselves “out there” in our small community for the first time is a little confronting. Some people know what we’ve been up to, but for many it will be a surprise. Despite the challenge, we do see this as a chance to practice in readiness for bigger and better things to come!

 

 

So what products and services will our kids be promoting and selling?

 

 

Kit and Chayse will be running their Lolly Bag business. They have bought, sorted and bagged lollies to sell. Chayse also has a small fish tank to sell. He has bred colourful guppies which he will sell with the tank.

Amber watering her succulents ready to be sold.

Amber showing her product.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amber has been busy all year collecting succulents (cacti like plants) from people’s gardens. She has artistically potted these up into all kinds of unusual pots such as large sea shells, kettles and ceramic plant pots.

She and Flynn also plan to sell aquarium fish that they have bred.  They have salvaged and cleaned large glass wine flagons which make terrific fish bowls. They will market their brand “Fish in a Bottle”.

Fish in a Bottle.

Can you see the fish?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amber will also sell selected items from her “New from Old” business and she is putting together a Lucky Dip!

Flynn will be selling raw unprocessed honey. His brand is “Howitt’s Honey” and he has a brand new fresh batch to sell! Flynn also bought an excellent set of golf clubs for a very good price, which he intends to sell at the fair.

Jai showing his Icey poles.

Jai will be promoting his “Hire a Teenager” service. He already has clients in Burekup who hire him to do work on their properties such as mowing and window cleaning. Jai has also prepared a batch of frozen juice ice-cups on a stick. He has come up with some creative ideas to add value to his product. Jai is also considering promoting “Rent Exercise Equipment”. This business idea is in its infancy and may not quite be ready to run.

Kaitlin's Eye heART.

Lastly Kaitlin (Akaisha is a little young to have an enterprise!) will be promoting her new brand “Eye heART”. Being the creative one in the family, she will sell her skills by painting the eye of clients from a photograph. Around the eye she will also paint three things dear to them.

This opportunity for us all to market our brands, services and products will help the Howitt Clan develop self efficacy around being entrepreneurial.

 

 

So what does our mentor, Paul Counsel, have to say about marketing?

 

 

Well he has a lot more to say than the few little suggestions I have outlined below!

Firstly, you need to show your prospective customer how he/she will go from “Pain Island” to “Pleasure Island” if they buy your product or service. That is, you need to stimulate pain and promise pleasure. The best way to do this is with a before and after picture that is in black and white contrast. For example showing a before and after photo of someone using a product for weight-loss, or a before and after picture of someone receiving treatment for hair loss.

Just need the right ship to get them there!

Paul explains that a woman’s brain differs from a man’s brain and what stimulates pain for a man is different to that for a woman. The pre cognitive driver for women is “fear of abandonment” whilst the pre-cognitive driver for men is “fear of servitude” (that is being lower on the totem pole where women won’t choose them).

95% of decisions are made pre-cognitively using the Primal Brain. As a marketer you need to stimulate it into paying attention and speak to it in its own language. Some other ways to stimulate the Primal Brain are…

Targeting the emotions of fear, pleasure and pain and then offer a solution that is real and tangible.  Or offer a visual novelty such as Kaitlin’s “Eye heART”, Jai’s fancy icy-poles or Flynn and Amber’s “Fish in a Bottle”.

Now there is so much more that could be said about marketing. Paul will be running a weekend marketing course in Perth on the 23rd and 24th of February if you are interested in really delving into the world of marketing. What he teaches will certainly benefit anyone with something to market..

Luckily the Fire didn’t burn down the Club and spoil the Burekup Australia Day Fair. But boy was it an excellent way to wake up the Primal Brain by stimulating it with the pain of the fare being cancelled due to fire. This excellent marketing has created plenty of publicity for the event!

In our next blog we will likely have some photos and share our Burekup Australia Day Fair experiences. Hope to see some of you there!

We would love to hear from our readers, so please share your thoughts in the comment box below and if you like our Enterprise For Kids blog we would love for you to pass it around to your friends.

 


enterpriseforkids.com

Inspiring kids to be entrepreneurial.