Inspiring kids to be entrepreneurial.

Burekup Country Club Heats up! … a Lesson in Marketing!

January 23rd, 2013



Last week there was fear and excitement in the small township of Burekup! The Burekup Country Club was on FIRE!!… and the Burekup Australia Day Fair may be cancelled!



Once a year for “Australia Day” Burekup hosts a fun family fare. Everyone in town usually comes along, together with people from the surrounding areas.

Burekup Country Club Hall.

This year it has had a little more publicity than normal. The local Burekup Country Club, who are the organisers of the event, had a fire that threatened to burn down the old wooden club house and town hall.

Thankfully the fire crew were able to put it out before it caused too much damage or anyone was hurt!

The newspaper heard about the near disaster and ran a story in the local rag on the fire that almost sabotaged the Burekup Australia Day Fair! The story stimulated fear and interest, which in turn was excellent publicity for the Burekup Fair!

Marketing a product, service or brand can be very challenging, especially if you are not savvy with marketing (like me!). Having very good marketing will sell even a poor product, yet having a very good product won’t sell easily unless you have it well marketed.

Our enterprising kids have all been challenged with marketing their products and brands. Cathy and I have also been challenged with marketing when promoting events or selling our products.

Only last weekend during our Money Mastery Program, our mentor Paul Counsel, shared some excellent insights into how the human brain works and how to target marketing. Some of his suggestions are outlined a little later in this article.

But firstly I’ll share with you the lead up to the Burekup Australia Day Fair and how our family have been crazily preparing for it. We see it as a terrific opportunity to market our brand, as well as the products and services that we have for offer.

Flynn showing his honey pots.

All bottled awaiting labels!

















The Howitt Family booked two stalls. One for all our enterprising kids to display and sell their products, and one for ourselves to provide people information about the awesome benefits of nutritional cleansing using the Isagenix system (our home business). Promoting our Enterprise For Kids brand and our Enterprise for Kids blog is also one of our aims!

Kit and Chayse sorting lollies.

Lolly bags all set to be sold!















Putting ourselves “out there” in our small community for the first time is a little confronting. Some people know what we’ve been up to, but for many it will be a surprise. Despite the challenge, we do see this as a chance to practice in readiness for bigger and better things to come!



So what products and services will our kids be promoting and selling?



Kit and Chayse will be running their Lolly Bag business. They have bought, sorted and bagged lollies to sell. Chayse also has a small fish tank to sell. He has bred colourful guppies which he will sell with the tank.

Amber watering her succulents ready to be sold.

Amber showing her product.
















Amber has been busy all year collecting succulents (cacti like plants) from people’s gardens. She has artistically potted these up into all kinds of unusual pots such as large sea shells, kettles and ceramic plant pots.

She and Flynn also plan to sell aquarium fish that they have bred.  They have salvaged and cleaned large glass wine flagons which make terrific fish bowls. They will market their brand “Fish in a Bottle”.

Fish in a Bottle.

Can you see the fish?
















Amber will also sell selected items from her “New from Old” business and she is putting together a Lucky Dip!

Flynn will be selling raw unprocessed honey. His brand is “Howitt’s Honey” and he has a brand new fresh batch to sell! Flynn also bought an excellent set of golf clubs for a very good price, which he intends to sell at the fair.

Jai showing his Icey poles.

Jai will be promoting his “Hire a Teenager” service. He already has clients in Burekup who hire him to do work on their properties such as mowing and window cleaning. Jai has also prepared a batch of frozen juice ice-cups on a stick. He has come up with some creative ideas to add value to his product. Jai is also considering promoting “Rent Exercise Equipment”. This business idea is in its infancy and may not quite be ready to run.

Kaitlin's Eye heART.

Lastly Kaitlin (Akaisha is a little young to have an enterprise!) will be promoting her new brand “Eye heART”. Being the creative one in the family, she will sell her skills by painting the eye of clients from a photograph. Around the eye she will also paint three things dear to them.

This opportunity for us all to market our brands, services and products will help the Howitt Clan develop self efficacy around being entrepreneurial.



So what does our mentor, Paul Counsel, have to say about marketing?



Well he has a lot more to say than the few little suggestions I have outlined below!

Firstly, you need to show your prospective customer how he/she will go from “Pain Island” to “Pleasure Island” if they buy your product or service. That is, you need to stimulate pain and promise pleasure. The best way to do this is with a before and after picture that is in black and white contrast. For example showing a before and after photo of someone using a product for weight-loss, or a before and after picture of someone receiving treatment for hair loss.

Just need the right ship to get them there!

Paul explains that a woman’s brain differs from a man’s brain and what stimulates pain for a man is different to that for a woman. The pre cognitive driver for women is “fear of abandonment” whilst the pre-cognitive driver for men is “fear of servitude” (that is being lower on the totem pole where women won’t choose them).

95% of decisions are made pre-cognitively using the Primal Brain. As a marketer you need to stimulate it into paying attention and speak to it in its own language. Some other ways to stimulate the Primal Brain are…

Targeting the emotions of fear, pleasure and pain and then offer a solution that is real and tangible.  Or offer a visual novelty such as Kaitlin’s “Eye heART”, Jai’s fancy icy-poles or Flynn and Amber’s “Fish in a Bottle”.

Now there is so much more that could be said about marketing. Paul will be running a weekend marketing course in Perth on the 23rd and 24th of February if you are interested in really delving into the world of marketing. What he teaches will certainly benefit anyone with something to market..

Luckily the Fire didn’t burn down the Club and spoil the Burekup Australia Day Fair. But boy was it an excellent way to wake up the Primal Brain by stimulating it with the pain of the fare being cancelled due to fire. This excellent marketing has created plenty of publicity for the event!

In our next blog we will likely have some photos and share our Burekup Australia Day Fair experiences. Hope to see some of you there!

We would love to hear from our readers, so please share your thoughts in the comment box below and if you like our Enterprise For Kids blog we would love for you to pass it around to your friends.


A Business Success Formula That You Can Teach Your Kids!

November 30th, 2012

In our previous post we shared Sean Rasmussen’s teachings around developing a healthy self image. This article follows on from that discussion as we share more of his valuable teachings around being successful in business.

How would you like to know Sean Rasmussen’s Business Success Formula?

Teaching these understandings to your children will set them on the path to being successful entrepreneurs.


Sean introduced a simple formula that will get results in business. The formula is…


(Training + Tools + Team) X Time = Results.


This formula can fit all business models, whether it be Network Marketing, conventional business or an Internet Based Businesses. This fits with what we have read about Robert Kiyosaki and his Business Builder model (as opposed to small business). He describes building a business system that will grow itself. Sean’s formula formed the bases of the whole Boot Camp of which we were taught how to address each aspect through Internet Marketing.


In our recent blog about David Wood we discovered that he also uses this formula for business success and he taught us how to apply it to Network Marketing.


Training: Attend the boot camps, join a program, find a mentor and study the business system.


Tools: Use the tools provided by the business system. Use the tools that work, don’t be a tool trying to work it all out for yourself! Or as David Wood says, “Use the tools, don’t be a tool!”


Team: Build a team of experts around you who build your business. In internet marketing it may be virtual assistants, ghost writers and marketers whom you can contract very inexpensively from counties such as the Philippines or India. With Network Marketing it will be the people in your upline as well as those in your own network that form your team. You help them build their business and yours will naturally become successful as well.


Time: Give it your all! Without putting time into your business initially it simply won’t be successful. With businesses that grow and generate a passive income the amount of time you need to commit it great to begin with and the income is small, but as your business grows your work time will diminish, but your income will continue to grow!


Results: Your income generated from your business.











Teaching Kids the Business Success Formula



Flynn extracting the honey from the honey cone.

The Business Success Formula can easily be taught to kids. Firstly help them get started with an enterprise. This way they will learn all about it. For example my son Flynn has learnt a huge amount about bee keeping, harvesting and processing honey and then marketing it.


Next teach them how they can make their business easier by utilizing the right tools. In Flynn’s case it was about borrowing the right extractor equipment and using an expert’s advice (his Grandad) which saves him time.


Then investigate ways of putting a team together to make the process less work and more profitable. Flynn utilized his friends to help bottle the honey, he had people selling his honey on consignment and he found people to take his honey to the market. He wasn’t doing all the work!


Flynn with his product

Explain to your kids about delayed gratification. That is: put the hard yards in now for a financial reward later. Once they see a result in their wallets/purses then they will fully grasp Sean’s formula for business success. Flynn has realised this. He used all his own money to buy his honey and he also paid for everything he required to bottle and market it He understood that he needed to make his business work in order to get his money back with profit. Once he experienced a result with his first batch of honey, he became much more focused and determined with his second batch, which by the way he invested twice the capital!

Three Reasons Why People Are Not Making Money Right Now!


Sean Rasmussen also pointed out three reasons why people are not making money right now. He emphasises the importance of “Action, Intention and Value”. When people use the Business Success Formula, and also attend to and are clear on these three things, they are perfectly set up to make money in their chosen enterprise.




Action is obvious. Take action straight away whenever an idea or opportunity presents. As soon as an idea presents itself, build upon it. Avoid killing the idea with all the “what ifs”.




To illustrate the point about Intention, Sean had us all write onto a small card what our intent was for the three days at the boot camp, and then we put the card in our pocket to be carried around where ever we went. The idea is…  we thought about and put out to the universe our intent without trying to force an answer or outcome. Amazingly, by the end of the three days the answers to our intention were answered! Intention can also be aligned with having a plan.




He refers to Value as being your highest values. Sean Rasmussen explains that your highest values dictate what you focus on. So it is crucial to ensure that what you want, whether it be health, money, family or whatever, is high up on your value list, otherwise it simply won’t happen.


Our Money Mastery mentor, Paul Counsel, also enlightened us to this very important distinction. For us we struggled with putting business ahead of family as our highest value. Our kids have always been our highest value and consequently take up all our time and energy. So what we learnt was that we needed to align business with our highest value of family. Hence we have done that with this very blog and with other enterprise we are pursuing. By aligning our highest value with business, we then have better focus and desire, and our enterprise is moving forward and so are our entrepreneurial mindsets.


So there you have it… Sean Rasmussen’s Business Success Formula.

Flynn celebrating his business success!

In our next blog we will talk more about the wonderful personalities we met whilst on Bootcamp and the sorts of things they are doing to inspire others.about the tremendous opportunity for our kids (and us grown ups!) with building a membership site on the internet. The figures possible…. are mind-blowing!

Kit and Chayse and a Lesson on Self Efficacy!

November 1st, 2012

Kit has decided to form a partnership with Chayse with his Lolly Bag Enterprise for Kids Business! He figured that his Dog Walking business was moving too slowly, and he saw how easily Chayse was making an excellent profit. So they joined forces and together visited the local supermarket to spend their capital on buying large bags of confectionary. This time they were very serious and bought $230 worth of lollies!

The Production Line

Once again the family pitched in around the dining table to sort and bag all the lollies. Before long Kit and Chayse, in partnership, were ready to go out to the sporting grounds and sell their product. Click here to view a video of Kit and Chayse’s production line!

This time round was a little different though! Our kids had been taught and now understood the value of gifting (An Entrepreneur’s Conscience). Taking a small portion of their profits and giving it towards a worthy cause, teaches the kids about generosity and about appreciating their own good fortune. We also believe that by giving, the universe in turn will give back in some way or form. Flynn, for example, is putting money to one side to give to our African sponsor child Cheroko. Amber has chosen to give to the Cerebral Palsy Association because she has a school friend with this disability. Kit and Chayse have chosen The Flying Doctor Service as their charity because the Flying Doctor really helped us out when Kaitlin was born in a very remote Kimberley town. (Kalumburu).

Designing the For Sale Sign with RFDS as the beneficiary....

All the soccer lads checking out their lollies.

Watching Jai in action at the soccer fields!.........






.....whilst the boys sold their wares















So armed with renewed confidence, the two boys did the rounds of the sporting grounds and sold box after box of lollies. They were magnetic – attracting people from all over the place. Just like the Mr Whippy Van!

The boys were very good at counting money and giving the correct change. They did at first need prompting to approach groups, and to say thank you. However, after a while their confidence grew and they happily spoke with customers. There were lots of questions about what they were doing and why they were selling lollies. Kit and Chayse would tell people that it was their business and that they were also giving a little money towards the Flying Doctor’s Service. People were all very happy to support their business and some even bought lollies just to have a chat with them!

On a later trip to the sporting fields I was super surprised to find that young Chayse had taken it upon himself to gather up his heavy box of lollies and head off down the lines of spectators. I had no idea that he had gone as I had been focused on watching Flynn playing his soccer game. I was suddenly alarmed to notice that the lolly box had gone from under my feet and that Chayse was no where to be seen! Looking around I could see some commotion about fifty metres away. It was Chayse with a crowd of people buying his lollies.

I was very proud of the little “fella” as he had proven that he was developing his self efficacy with being an entrepreneur. Through many weeks of shyly putting himself out there with his customers selling lollies, he had finally built the confidence to go it alone!

If he keeps this up he will be an awesome young entrepreneur when he grows up!

Cathy and I have been learning the importance of self efficacy at our Money Mastery Course from our mentor Paul Counsel. He explains that it is very difficult to just switch and be an entrepreneur. What we need to do is to build up to being one by pushing our upper limit continuously. That is done by doing things that take us out of our comfort zone. Take on new challenges and then celebrate the success, then repeat it over and over again. Eventually you become comfortable with being uncomfortable, which in turn open up new possibilities and attracts opportunities. This is exactly what has been happening with our four year old son Chayse… in fact it has been happening to all of us!

Kit also demonstrated his growing confidence only a few days ago. He said that he wanted to take his Enterprise for Kids lolly business down to the local skate park all by himself. We agreed to his request and let him go. His big brother Flynn was instructed to follow behind at a distance to make sure he was OK.

Self Efficacy!

Well Kit sold a bunch of lolly bags and on returning he announced, “A Granny gave me a big cuddle and kiss!” Not sure what he was going on about we asked him to explain. Kit said, “She was really happy to see me doing my business.  She bought some lollies and then gave me a cuddle.”




Two young Entrepreneurs....

....share their rewards.....








......with the RFDS.

You can donate directly to: www.flyingdoctor.net







We believe that our enterprising children are experiencing mindset shifts to think more and more like entrepreneurs. It will be interesting to see how this changing mind set effects the way they approach their enterprise for kids ventures. It all takes a lot of practice and confidence. In later blogs we will talk more about self efficacy and how our other children are moving along with it and we we also share our own enterprising endeavours!

Plan to Buy Gold and Silver!

October 11th, 2012

“Failing to plan is planning to fail!” Robert Kiyosaki


Most people have a plan on how to make their money, but they do not have a plan on what to do with their money when they make it. Kiyosaki points out that often these are the same people who will have a problem with not having enough money.

He also explains that if you have a good plan before you earn it, then your problem will be having too much money! …Now I like that problem!

Kids need an education on how to plan what to do with their money when they earn it.

Kiyosaki goes on to say,

“Poor people don’t have a plan. All they do is earn more money and spend it on bigger liabilities that take more money from their pockets and then they have to earn even more money. Therefore, despite what they earn, they are always short of money.”

The solution is to plan to spend earned money on Assets (things that appreciate over time) to make passive income. Don’t buy liabilities (things that depreciate and lose money over time) with earned income. Then use some of your passive income from the assets you own to buy the liabilities you want.

Our own kids are all busy planning their enterprises and are successfully making themselves money. They have plans to buy liabilities such as nerf guns, Ipods, computers and so forth, but no plan to buy assets. So I thought it was time to have a conversation with my kids about having a plan to buy assets.

We wrote an article about our conversations with the kids about Assets and Liabilities.  Here is a link to that article.

Once “Assets” as opposed to “Liabilities” was explained to the kids they were then able to make a plan to buy assets. In the above mentioned article I gave several suggestions of Assets that kids could buy. I would like to elaborate further on why Gold and Silver is an excellent asset that our kids could buy with their earned money.

Gold Coin from Lydia

Subscribers to this blog would have seen the promotion of a Gold and Silver Seminar that we hosted here in Bunbury a few weeks back. Our presenter, Andrew Smith, a mining engineer, investor and businessman, has been intimately involved with the world of Gold and Silver mining for many years. He gave many excellent reasons why Gold and Silver is well worth considering as a long term asset investment. I’ll now explain some of those reasons.

Gold and Silver is recognised world wide as money and can be used to buy products and services just as fiat currencies can. The first gold coin was around in 600BC in Lydia, Asia. The difference being, currencies devalue whilst gold and silver hold their value.

Andrew invented the “Meat Pie Indicator” to show why this is!

Aussie Gold 2012 Coin

Let’s see if you can get your head around this explanation of how the Meat Pie Indicator works!!

Back in 1970 you could buy a meat pie for 40c and today the same pie would cost you $4.50. Andrew explains that this indicator shows the Aussie dollar devaluing 350% over a period of 42 years (ie you need 350% more cash to buy the same pie).

What is interesting, is that if you had bought the meat pie with 40c worth of silver back in 1970 when silver was less than $2 an ounce, you would have needed one fifth of an ounce. Yet if you bought the same meat pie today using silver (at $35 an ounce) you would only require about one eighth of an ounce of silver. Silver has increased in value by more than 400% during the same period!
This is a terrific example of the Dollar devaluing due to inflation, whilst Silver (& Gold) gains in value! And no it isn’t just the Aussie Dollar that has devalued! All world currencies have! What’s worse, is that hyperinflation in certain countries have caused their currency to become absolutely worthless. Take Zimbabwe for example. Interestingly though, the people of Zimbabwe are now using gold to buy and sell goods.

If you are interested in understanding more about Hyperinflation and how it could even happen to us down under, then have a look at these videos…
Hyperinflation Nation Part 1

Hyperinflation Nation Part 2

Hyperinflation Nation Part 3

“Inflation is as violent as a mugger, as frightening as an armed robber and as deadly as a hit man” Ronald Reagan 1980

As you can see, having precious metals is a hedge against inflation and devaluing currencies. Although this in its self is a very good reason to own gold and silver, there are also many more reasons.

Reserve Banks around the world are injecting more and more money into their economies. This money is being created out of thin air! Every time this occurs it dilutes the money supply and makes it more expensive to buy goods and services. It creates inflation, which in turn reduces the buying power of the dollar. What also happens is that more money is needed to buy gold and silver!

It is estimated that there is 80,000 tons of gold in the ground (in the World) and we currently mine 2500 tons a year. At the current rate of mining there is less than 30 years of gold left in the ground. Silver is running out even faster with only 20 years of silver mining remaining. I guess you can see that with gold and silver running out and the ever growing world requiring more and more of it, then you would expect their values to increase.

Indian Bridal Jewellery

What’s more, the Indians and Chinese love buying gold and silver, and as they become wealthier, so will their thirst for these metals. There are 2.6 billion Chinese and Indians. Much of the gold is bought as jewellery during the Hindu wedding season and during the Chinese New Year celebrations. It is estimated that there is 18,000 tons of gold jewellery present in India alone today. That is a huge amount considering that 165,000 tons have been mined world wide to date!

The commercial demand for silver in manufacturing products such as mobile phones, solar panels and mirrors means that the silver used with producing such products is not stored, but used up. This demand has been increasing year by year.

Since 2001 the USD gold price has increased by 500%.

Gold from $300/ounce in 2001 to $1750 today

Silver from $4 an ounce in 2001 to $34 today

As you can see fundamentally owning gold and silver for the longer term looks to be very promising. So why not introduce your kids to buying this asset class with some of their earned money, or rather than giving them cash for birthday presents, give them silver!

Perth Mint

It is very easy to do. The Perth Mint buys and sells gold, silver and platinum. All you need to do is walk in and buy it. Gold at $1750/ounce may be out of their league, but silver at $34/ounce is manageable. They can buy coins or bullion. Bullion will be better value for money, as coins are looked upon as collectables and have an additional cost for minting which greatly inflates the cost to buy the silver.

Our kids now have new goals. There goals are broken up into three parts and they have a plan for each. A part for buying liabilities, a part for buying assets and a part for tithing!

This website is worth a look at if you are keen to further your education on Gold and Silver.

$20 Piggy Bank! Click Picture

Cathy and I and a group of our friends are very excited to be heading up to Perth to learn from another Great Master. His name is David Wood and his event will be awesome!  So I guess our next blog article will be about what we learn from him!

How Bad Do You Want It?

September 14th, 2012

We were going to write about Kit and Chayse’s enterprise and how they have gone with working on their goal, but have decided to share an interim and thought-provoking blog designed to make you think about how much do you really want success (in any chosen field)!

Our daughter Kaitlin saw this video on You Tube and sent us the link. We thought it was awesome. So, take the time to watch the clip (it doesn’t go for very long), then read on.

How Bad Do You Want It? Video Clip

How Bad Do You Want It? Click image to view clip.

For those who want to digest the words again, I have taken what I could decipher from the You Tube and written the transcript here.

There was a young man who wanted to make a lot of money, so he went to his Guru and said,

“I want to be on the same level you’re on.” And the Guru said, “If you want to be on the same level I’m on, I will meet you tomorrow at the beach.”

So the young man got there at 4am. He wore a suit, but should have worn shorts. The old man grabs his hand, leads him to the water and says,

“How bad do you want to be successful?”  The young guy said, “Really successful”.

The old man says, “Walk on out in the water. “ He goes waist deep.

This waters freezing. The young man thinks, I just want to make money and he’s making me swim.

I didn’t ask to be a life guard. I wanna make money.

“Come out a little further. “

So he’s thinking. This old man’s crazy. He makes a lot of money, but he’s crazy.

“Come out a little further.” And he did.

This man is crazy.

The old man said, “I thought you wanted to be successful”.

He said, “I do”.

“Then walk a little further”.  The old man pulled him, dropped the young man’s head in the water, held his head down, and continued to hold him down, even when the young man struggled.  He held him down, but just before the young guy passed out, the old man raised him up.

He told the young guy. “When you want to succeed as bad as you want to breathe, then you’ll be successful!”






After watching this video, it really made us think, How much do we want it? Do we “really” want it or just “kinda” want it? Want what, you may ask?

Well, anything really. How much do we want our fitness levels to be at their optimal levels? How much do we want to be financially free? How much do we want to have a happy and loving family life? How much do we want to enjoy our time with friends and experience unique and exciting experiences?

For us, it’s a little bit of everything. But what we realised as we’ve been completing Paul Counsel’s Money Mastery Course over the year, that splitting our attention between everything (as we have in the past), we get a medium result from everything. There’s nothing wrong with that, it makes life comfortable, and that’s OK for many people.

But for us………we’re ready to challenge ourselves. We’re ready to step up and make a difference in those areas in a big way, not an average way.

So, whilst we may not exist on 3 hours a night (although that’s debatable with our 18 month old at times!), we do put in the long hours. We do stay up until midnight (long after the kids have gone to bed), working on our internet business, studies, trading or Health and Wellbeing business.

We try to focus as much as we can on them. And why do we do it? Because we know that we are already successful in some parts of our lives. We know we have a wonderful family and supportive friends. And we know we’ve achieved that through dedication and focus. Now, we are ready to transfer that focus and skill to other aspects of our lives. We know that when we are financially free, that this will positively affect every other part of our lives.

If we want more time to focus on our kids, we can hire someone to do the mundane things in our lives, thus freeing our time. We can create awesome experiences beyond what we’ve already had. We can take time to enrich our own relationship without worrying about how we are going to pay the next bill.

Now, it may take us a little longer to achieve our goals than it will Giavanni Ruffin (the athlete in the movie). He has MAJOR, unstoppable focus and he WILL achieve, no matter what. It’s not a matter of IF, it’s a matter of WHEN for him.

But even if we used just a tenth of his energy and commitment, it has to be better than no focus at all. Where your attention is held is what will show up in your life. You need to “attend to your intention”. A clear intention with determined focus will set you on the right path to success.

This lesson on focus can be applied by anyone, whether it is teenagers studying at high school, kids with big sporting ambitions or parents developing business. Kaitlin is challenged with maintaining focus with her studies. We are glad she discovered this video, thought about its excellent message, and decided to share it with us.

So, like we said at the beginning of this post, “How Bad Do You Want It?”

If you enjoyed the first video clip, and thought that was all there was, think again………then have a look at this one…

How Bad Do You Want It (part 2)

How Bad Do You Want It? Pt2 Click to view












Related Posts:

Youth Enterprise…. Kaitlin and Jai

What “The Secret” Left Out

Anthony “Tony” Robbins is an American self-help author, motivational speaker and Life Coach. He became well known throughout the world through his self-help books. Our Mentor, Paul Counsel, speaks highly of Tony Robbins and his teachings.


Inspiring kids to be entrepreneurial.